The Five Components of Your First Kick-Ass Coaching Website

Let’s be real – creating your first coaching website can feel overwhelming. There are about ten million different things you could put on there (and plenty of “experts” telling you what you absolutely MUST include). But here’s the truth: your website doesn’t need to have everything figured out right from the start. 

Before we dive into the components, let’s talk about why you need a website in the first place. In today’s world, it’s tempting to think you can build your entire business on social media. And while platforms like Instagram and TikTok can be great for connecting with potential clients, they’re like building your house on rented land. These platforms can change their rules overnight, restrict certain content (especially around relationships and intimacy), or even shut down your account without warning. 

Your website, on the other hand, is yours. You own it, you control it, and you get to decide exactly how you want to show up there. Plus, let’s face it – when potential clients are deciding whether to work with you, one of the first things they’ll do is look for your website. It’s a marker of credibility that says, “I’m a professional who’s serious about my practice.”

Think of your website like a first date. You’re not trying to tell your life story or share every single detail about yourself. Instead, you want to create enough intrigue and trust that your potential client feels excited to learn more about working with you.

So let’s strip away all the fancy bells and whistles and focus on the five components that actually matter for your first coaching website. These are the elements that help you connect authentically with potential clients and give them the confidence to reach out to you.

1. A Deeply Personal “About Me” Story

Here’s something that might surprise you: your potential clients aren’t actually that interested in your certifications or your fancy degrees (though they’re good to have!). What they really want to know is: Who are you as a human being? What brought you to this work? Why should they trust you with their intimate struggles?

Your “About Me” section is where you get to share your story – not just your professional journey, but the personal experiences that led you here. Maybe you’ve overcome the same challenges your clients are facing. Perhaps you’ve had your own transformative experience with coaching. 

Whatever it is, share it authentically. Let your personality shine through.

Remember: people connect with people, not with credentials. When you share your genuine story, the right clients will feel an immediate resonance with who you are and what you stand for.

2. Clear Description of Who You Serve and How

I know it feels scary to “niche down” when you’re just starting out. Your brain might be screaming, “But what if I exclude someone who might want to work with me?!” 

Here’s the counterintuitive truth: the more specific you are about who you serve, the more your ideal clients will feel like you’re speaking directly to them. It’s like writing a dating profile – you’ll attract more meaningful connections by being clear about who you are and what you’re looking for, rather than trying to appeal to everyone.

Describe your ideal client in a way that makes them feel seen and understood. What are they struggling with? What do they dream about? What keeps them up at night? When they read this section, they should think, “Wow, this person really gets me!”

In addition to who you serve, the ‘How’ part also matters. What do you actually do? What is your offer? Do you coach in-person or online?

Should you include prices on your site? It depends. Some people like putting their prices up there so they don’t have to worry about it, while others prefer sharing prices on a call. You could also provide a range.

3. Your Coaching Approach and What Clients Can Expect

Most people have no idea what actually happens in a coaching session. And let’s be honest – the idea of sharing intimate details with a stranger can feel pretty vulnerable! That’s why it’s crucial to paint a clear picture of what working with you looks like.

Don’t just list your services – help them envision the experience. How do you create a safe container for them to explore? What happens in a typical session? What kind of transformation can they expect? What makes your approach unique?

This isn’t about making grand promises or guarantees. It’s about helping them understand your process and giving them the confidence that you can guide them where they want to go.

4. Professional Photos That Convey Your Essence

You might be tempted to throw up a quick selfie or skip photos altogether. Please don’t! Your photos are often the first point of connection between you and your potential clients. They need to see you as both professional and approachable.

Your photos should convey the essence of who you are and how you work. Are you playful and energetic? Calm and grounding? Whatever your style, your photos should reflect that. Remember, your future clients are looking for someone they can trust with their vulnerable moments – your photos need to help them feel safe and comfortable with you.

Pro tip: You don’t need a hundred different photos. A few well-chosen, professional images that genuinely represent you are worth way more than a ton of mediocre ones.

5. A Clear, Simple Way to Take the Next Step

Here’s where many coaches get it wrong – they either make it too complicated to get started or they come on too strong with the hard sell. Neither approach works well.

Think of this section like extending an invitation. Make it clear, simple, and low-pressure. Whether it’s booking a consultation call or filling out a contact form, the process should feel easy and non-threatening. Remember, reaching out to a coach often takes courage – honor that by making the next step feel manageable.

Be explicit about what happens when they reach out. Will you schedule a free consultation? How long will it take you to respond? The more transparency you provide, the more comfortable they’ll feel taking that first step.

Some parting words …

Remember, your website is a living document – it will grow and evolve as you do. Start with these five essential components, and add more as you get clearer about your practice and what your clients need. 

The key is to launch something authentic that feels true to who you are, rather than waiting until everything is “perfect” (spoiler alert: it never will be!).

And here’s something that might come as a relief: you absolutely don’t need to hire a professional web developer or learn complex platforms for your first website. It’s completely okay (and often smarter!) to build your first site yourself using a simple website builder.

I recommend starting with Squarespace – it’s incredibly user-friendly, comes with beautiful templates, and is specifically great for coaches and other service providers. Wix is another solid option, with lots of flexibility and an intuitive drag-and-drop interface. If you’re looking for something even simpler, Carrd.co lets you create a beautiful one-page website in literally minutes.

Your first website doesn’t need to be complicated. It just needs to help your potential clients feel seen, understood, and excited about the possibility of working with you. Focus on these five components, use one of these simple website builders, and you’ll be well on your way to creating a kick-ass coaching website that attracts your ideal clients.

Check out Somatica’s business mastery class taught by Raj and take your business and networking skills to the next level!